White Paper – What should be in your business plan

White Paper – What should be in your business plan

What goes into a well-documented business plan to persuade an investor to pay attention? Business Model: If you don’t know what your business model is, how do you expect your investment to understand it? Products & Services: Include the exact products and/or...
White Paper – Finding The Marketing Unicorn

White Paper – Finding The Marketing Unicorn

In a recent conversation, a Millennial business owner lamented: “My marketing director knows all about social media…but can’t do much of anything else.” Anecdotal evidence suggests this reaction is increasingly common, with a substantial number of marketers under the...
White Paper – Improving Your Company’s Value

White Paper – Improving Your Company’s Value

How well is your privately-held company running? Here is a 10-point guide that will help you increase your value by getting to fiscal fitness. How does value result from being fiscally fit? Read on. Be sure your monthly financial accounting is done in accordance with...