A veteran of more than three decades in executive-level sports marketing, Ken’s experience extends beyond borders and across three major North American sports leagues (NFL, NBA, and MLB). He led a successful launch of the NBA in Canada and later went to the League’s New York headquarters where he served as senior vice president of global marketing partnerships.
And did we mention his 16 years as Chief Marketing Officer for the San Diego (now Los Angeles) Chargers or his stint at Labatt Breweries of Canada?
With great stories to tell and a ready willingness to share his wealth of knowledge, Ken provides extensive knowledge of the American and Canadian sports, entertainment and broadcast industries. As a problem-solver, he’s amazingly creative and is universally recognized for his leadership, relationship management, negotiation, and revenue-generating skills.
Perhaps most importantly for owners seeking to rise to the next level, Ken is extremely well-versed in dealing with change and uncertainty. His co-workers and associates learned long ago that he can turn on a dime, think quickly, and guide any organization’s leadership toward decisions that generate positive and profitable results.
Today, when Ken isn’t on the golf course, traveling, or volunteering to be on non-profit boards, you’ll find him consulting with brands and properties seeking to connect with consumers in the sports and entertainment space.
Yet regardless of your industry or discipline, and whether you’re talking with him about personal or professional needs, we guarantee any conversation with Ken is going to be the most interesting talk you have all week.
About Chairmen’s RoundTable
Delivering free mentoring services from an impressive roster of 40+ current and former CEOs, 15 sponsor firms, and the region’s premier educational and professional organizations, CRT’s collective expertise has helped hundreds of San Diego businesses meet and exceed their professional objectives.
You can get more information about CRT, including whether your business qualifies to become a client, at www.chairmensroundtable.com. Please stop by and introduce yourself to Ken when you’re attending one of our free meetings, or reach out to him at kderrett1985@gmail.com.