Being in business for many years, I have read many business books, listened to many motivational speakers, and gone to lots of business seminars. Oftentimes, I was energized and motivated, and ready to go after these exercises. Unfortunately, it always seems that the half-life of such benefits is very short. Old habits come back very quickly.
The CRT process is an entirely different thing. I have never done a more comprehensive analysis and evaluation of my business as we did in this process. I have a much better understanding of what makes my business tick and what makes me tick. Two years out, I feel that I am still getting a lot from the process, and rather than decreasing in value, it actually increases over time as plans come to fruition and results are there.